Qualified candidates must:
1) currently live/work in Baton Rouge or Lafayette, LA
2) have reliable transportation and willing to travel 2-4 nights per month
3) show track record of self-direction/remote work
This is a hands-on, on-the-road role. The coordinator spends most days in stores and in the community, working with General Managers to turn the annual marketing plan into store-level results, and reports progress against clear KPIs to the Director of Operations every month.
KEY RESPONSIBILITIES
1. Marketing Campaigns- Carry out the annual marketing plan and monthly campaign calendar at every store, including Rotolo’s franchise-wide programs- Set up each local offer with its own Toast discount button or promo code so results can be measured- Submit creative requests to the Rotolo’s franchisor marketing team and review proofs before they go live- Make sure in-store materials (table tents, posters, menus, flyers) are current, correct and displayed in every store- Manage the local marketing budget and keep spending at or under plan each period; report cost per result for paid social and Google- Grow Thanx loyalty app sign-ups in every store through in-store asks, QR codes, events and catering drops- Grow guest traffic year over year at each location, using Toast guest and order counts to see what is working
2. Content Creation (Photo & Video)- Capture real photos and short videos of our food, team and guests at every location; no stock photos- Produce short-form video (Reels, TikTok, Stories) using a phone and simple editing tools- Keep a shared content library organized by store, product and campaign- Get written permission before posting guests, and a parent’s permission for anyone under 18- Supply raw content to the franchisor marketing team for designed pieces
3. Social Media Management- Plan, write and post store-level content on Facebook, Instagram, TikTok and Google, in line with brand standards- Keep a rolling content calendar across all markets and post on schedule- Grow followers and engagement for each market
4. Catering Sales- Grow catering to 4% or more of sales company-wide, in line with the annual marketing plan- Prospect and call on local businesses, schools, churches, medical offices, teams and event planners- Run free sample-lunch drops, follow up within 48 hours, and convert tastings into first orders- Build standing (repeat) catering orders and a Catering Club of regular accounts- Keep a catering pipeline (leads, tastings, quotes, orders) and hand confirmed orders to each store cleanly- Make sure every catering order meets our on-time promise: “Made from scratch. Delivered on time. One call.”
5. Community Partnerships- Build partnerships with local schools, PTOs, sports leagues, churches, chambers of commerce and nonprofits near each store- Book and run fundraisers (spirit nights) to each store’s period goal- Plan and hold in-store events at each store to its period goal (Neighbor Nights, Team Table, Little Chefs, game days, chamber mixers)- Represent Rotolo’s at school events, chamber mixers, festivals and community calendars in each market- Create repeatable partnership playbooks that General Managers can run on their own
6. Ratings, Reviews & Guest Response- Raise and protect our ratings on Google, Yelp, Facebook, TripAdvisor and delivery apps for every location- Keep each Google Business Profile accurate: hours, holiday hours, menu, photos, catering link and posts- Help stores ask happy guests for reviews (table tents, receipts, QR codes, follow-up texts), following each site’s rules- Find patterns in reviews (speed, accuracy, cleanliness, staff) and report them to General Managers and the Director of Operations- Monitor social media, review sites and mentions every day for guest reviews, questions and complaints- Respond to reviews and comments in our warm “our house” voice, following the response guide- Send complaints to the store’s General Manager the same day and make sure the guest gets a follow-up- Escalate serious issues (food safety, injury, legal threats, media, viral posts) to the Director of Operations right away; do not respond publicly until approved
7. KPI Tracking & Reporting- Track the measurables in this job description using Toast, Google Business Profile, review sites and social analytics- Keep the marketing workbook and catering pipeline current- Present a monthly results report to the Director of Operations: what ran, what it sold, what to do next