How Adobe CX Certification Opens Doors in Marketing, Analytics, and Strategy

Most graduate students have a short list of roles they’re targeting after graduation. Marketing, product strategy, consulting, analytics. And most of them are building the same resume as everyone else applying for those roles.What almost none of them know is that there’s an enterprise analytics credential that hiring managers in those fields are actively screening for – and not enough candidates have it.Adobe’s Customer Experience (CX) Certification covers the tooling that large companies run on to understand how customers behave and decide what to do about it. Adobe Analytics and Customer Journey Analytics aren’t classroom tools – they’re what enterprise marketing, product, and strategy teams use every day.And right now, demand for people trained in them is outpacing the number of people who are.On September 3 at 5PM ET, Adobe’s Customer Experience Certifications team is joining us live to break down what the certification pathway looks like, what kinds of roles it qualifies you for, and why the talent gap exists in the first place.Nick Hilton (Sr. Product Marketing Manager, CX Certifications), Tyler Tu (Group Sr. Manager, Experience Cloud Certification and Technical Enablement), and Brian Au (Principal Product Manager, Customer Experience Orchestration) will walk through the certification pathway from what it covers to what it signals to the people doing the hiring.We’ll also preview the case behind the 2027 Graduate Case Competition World Cup, presented by Adobe. The competition gives selected teams their own provisioned Adobe analytics environment to work a real business case inside – which means you finish with hands-on time in the tooling most candidates never touch before their first day on the job.Note: You must sign in through the SSO using your Richmond email to RSVP.